Radio advertising works because it offers a unique combination of reach, engagement, and affordability. It allows advertisers to connect with a broad audience through targeted programming, such as music genres, talk shows, or local news, which appeals to specific listener demographics. Radio ads also have a personal touch, with listeners forming a relationship with their favorite stations and personalities, making them more receptive to ads. Additionally, radio offers high-frequency exposure, meaning people hear ads multiple times, reinforcing the message. With its cost-effectiveness compared to other media, radio provides an excellent return on investment for businesses looking to boost brand awareness and drive action.
To Advertise with Inner Banks Media:
Nielsen Study Shows Radio Offers Highest ROI in Media Mix
“As brands reevaluate media budgets in the face of economic challenges and the resulting unpredictability of consumer behavior, Audacy is sharing Nielsen data that shows how traditional radio outpaces nearly every other channel in media efficiency…”<Read More>
LOCAL RADIO REMAINS THE TRUSTED AND POWERFUL MEDIUM
“Radio is deeply woven into the fabric of rural life, [and] remains one of the most effective advertising and communication tools, but its impact varies significantly depending on location,” Jensen writes in a guest column for Flagstaff Business News. “In urban markets, radio competes with digital platforms, streaming services and social media for attention. However, in smaller rural communities, local radio remains a trusted and powerful medium for businesses and residents alike.” <Read More>
U.S. Returns To The Office As AM/FM Radio Listening Surges.
Audacy Senior Vice President Ray Borelli is highlighting an encouraging fact from the latest Edison Research Q1 2025 Share of Ear report: AM/FM radio listening at work gained a whopping 10 share points vs. a year earlier.
“Radio has been the office soundtrack for decades, dominating at-work listening,” Borelli writes in his latest Audacy Insights piece. “But the pandemic upended work routines and media habits. <Read More>
Techsurvey Shows Radio’s Strengths And Key Advantages To Other Audio.
In a highly attended webinar, Jacobs Media President Fred Jacobs revealed details of the 2025 Teachsurvey, which was conducted from Jan. 8 to Feb. 9 and involved database members and listeners of 500 radio stations in the U.S. and Canada. This year’s Techsurvey included 24,525 completed surveys.
The detailed study revealed 10 key takeaways:
LOCAL RADIO REMAINS THE TRUSTED AND POWERFUL MEDIUM
“Radio is deeply woven into the fabric of rural life, [and] remains one of the most effective advertising and communication tools, but its impact varies significantly depending on location,” Jensen writes in a guest column for Flagstaff Business News. “In urban markets, radio competes with digital platforms, streaming services and social media for attention. However, in smaller rural communities, local radio remains a trusted and powerful medium for businesses and residents alike.” <Read More>
Americans Listen To Far More Radio Than Podcasts...
American adults still spend an overwhelming majority of their daily listening time on radio broadcasts despite the rise in popularity of podcasts and music streaming services, new Nielsen data on listening habits in the first quarter of 2024 shows…<read more>
Radio Has the Power To Reach, Increase Brand Awareness...
Each week, radio reaches 88% of the adult U.S. Population. Radio increased brand relevance by 64% for those wxposed to radio ads versus those who were not...<read more>
AM/FM Radio And Podcasts Drive Auto Aftermarket Shopping.
The results of MARU/Matchbox’s annual auto aftermarket study, conducted in August 2024 among more than 1,100 U.S. auto parts shoppers, show that heavy listeners of AM/FM radio and podcasts outscore heavy TV viewers in terms of shopping activity, spend, and brand engagement. <read More>
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